https://www.youtube.com/watch?v=SNIAlVVtMMQ
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This isn’t something written about before, but it’s an awesome technique for deepening the relationship with your audience.
Hipyo has little audio or visual cues which pop up throughout his video (e.g. his cartoon face or the little “ooh yeah!” noise he makes).
While this may be innocuous enough for new viewers, it’s something returning viewers start to recognise.
It makes them feel like they’re getting to know the creator more personally. It’s kinda like being invited into a more exclusive ‘inner-circle’.
Whether it’s Mike Shake saying “YESGO”, or Ryan Trahan slapping a burrito, a lot of the most successful creators use these motifs.
Related to the last point, Hipyo’s motifs contribute to an overall style that makes this review pretty funny.
Safe to say, I’d never previously seen a video about a keyboard that had me chuckling.
No subject is too bland to inject your unique personality into!
Overall the review feels slow.
There’s definitely some extraneous exposition during the first couple of minutes, with a little too long spent talking about all the pieces, the box, etc. We see a retention spike at around 1:30 when the review actually starts.
As is often the case, it comes down to being hyper-aware of what the audience has come to see, and I would argue that listing off the contents of the box is potentially overstepping what people care about, seeing as they’ll see the contents during the build.
A little more volume on the music could have boosted the pacing too. It’s not really audible as it stands, which makes the review feel less dynamic.