https://www.youtube.com/watch?v=uyZXxLO7rSI

What worked

(1/2) Audience Avatar

This creator immediately calls out the fears of his audience:

• “I have no idea how AI copyright works”
• “I don’t know how to protect my own work.”
• “I’m worried about infringing the copywrite of others.”
• “I expect the terminology to be difficult to comprehend in this matter.”

Samson addresses all of these fears out and reassures us instantly that none of these things will be a problem if we give him our time.

(2/2) Clarity

Especially when dealing with a topic like this, clarity is everything.

You’re constantly running the risk of people clicking away if you lose their attention with overcomplication explanations.

But Samson avoids this with his presentation style.

The video doesn’t feel like a guru yelling terminology at us.

Instead, he’s exploring the topic with us, highlighting the evidence and examples necessary to comprehend the discussion, before giving us his take.

We feel invited in, not lectured at.

What to improve

(1/2) Style change