What worked

(1/2) B-Roll

I love seeing the techniques Tony demonstrates being mirrored by B-Roll of famous boxers doing the same thing.

This adds additional credibility to the video (as if Tony’s Olympic medal wasn’t already enough!). We could maybe have seen this footage a little more close up though, potentially with some slow-mo, to further highlight the techniques at play.

If you can reasonably include niche-specific authority figures in your video, it gives it a little extra something.

[Related to that, this video’s thumbnail could benefit from the same thing. At time of writing, the thumbnail shows Tony and his mate. Instead, it could be worth A/B testing that with a thumbnail showing a super-famous, short, boxer, close to camera (so we can clearly identify their face) with text saying something like “he always wins”.]

(2/2) CTA

Perfectly sets up the next video.

Tony tells us that, if we want the top tip he just taught us to actually work, we need to be fast.

But how do we learn to be fast?

Well… he’s made a video showing us exactly how.

This technique is perfect - we want the audience to feel like there’s something they’re still missing, and promise that they’ll get the answer by watching the next thing.

What to improve

(1/1) Structure

There’s something I always recommend with listicle videos:

Reverse the order you deliver your information.

In this case, Tony summarises the boxing technique first, then demonstrates and explains it second.

But there’s a good reason for trying the opposite approach.