Title: This 1min hack saves students 20+ hours per week
Target: High school student struggling to manage their time. They often feel overwhelmed with their workload and have difficulty balancing studies, extracurricular activities, and their personal life. They regularly worry about failing their exams. They’ve already watched what feels like a bazillion Ali Abdaal videos about productivity, but their habits don’t seem to change - therefore, they don’t have much faith in YouTube videos like this one.
Transformation: They will learn the #1 most effective time management strategy that will help them balance their responsibilities, reduce stress, and improve their academic performance. They'll have practical tips and tools to stay organised and focused.
Stakes: If they don't manage their time better, they'll continue to experience high stress levels and poor academic results. In the future, their career aspirations may be jeopardised.
<aside> <img src="/icons/hanger_green.svg" alt="/icons/hanger_green.svg" width="40px" /> Write the Hook:
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Title: Surviving 24 hours in a haunted hospital
Character: A group of adventurous friends with a passion for exploring and documenting abandoned places. While they don’t all believe in the supernatural per se, they are open to the possibility.
Concept: They spend 24 hours in a notorious abandoned hospital rumoured to be haunted. The video will cover their journey, the history of the location, and any paranormal experiences they encounter.
Stakes: Locals say they still hear sounds coming from inside. Once they enter, the group are not allowed to leave until sunrise.
<aside> <img src="/icons/hanger_green.svg" alt="/icons/hanger_green.svg" width="40px" /> Write the Hook:
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Title: The ultimate student meal prep blueprint (thumbnail: “5 meals, 1 hour”)
Target: College students who want to eat healthily but have a low budget. They often resort to fast food or unhealthy snacks due to lack of time and money. Their biggest fear is compromising their health due to poor eating habits.
Transformation: They will learn how to plan and prepare nutritious meals without breaking the bank. They'll discover budget-friendly shopping tips, meal prep ideas, and recipes that are both healthy and affordable.
Stakes: If they don't change their eating habits, they risk developing health issues, low energy levels, and poor academic or work performance. They’ll continue to spend money on “cheap” food, without knowing if they could actually save money using a more systemized approach.
<aside> <img src="/icons/hanger_green.svg" alt="/icons/hanger_green.svg" width="40px" /> Write the Hook:
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Title: I gave my kitchen a makeover in 7 days.
Character: A DIY expert who loves home improvement.
Concept: She transforms her outdated kitchen into a modern, functional space. The video will document her planning, the build process, and the final reveal to her husband.
Stakes: She hasn’t told her husband about the renovation. She must complete the project within 7 days before he returns from holiday so the surprise isn’t ruined.
<aside> <img src="/icons/hanger_green.svg" alt="/icons/hanger_green.svg" width="40px" /> Write the Hook:
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